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What questions should be asked when choosing CRM for real estate

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What questions should be asked when choosing CRM for real estate

Increasingly, business success depends on the technologies that staff uses nowadays. Low technological solutions are able to destroy your business because it`s impossible to stay competitive on the market, using out-of-date applications while other companies create own unique working environments that meet current market challenges.


If you are walking down a familiar path you will never see new places, never meet new opportunities. In point of fact, the new path, steps, approaches, visions are able to lead you to the next level of the progress. But the choosing of right path is not a five finger exercise. Eventually, you need of knowing explorer who will help you organize your business process in order to achieve target KPIs.


Suitable CRM, particularly in real estate where the competition is fierce, is more than tool for organization the information about your clients. It can become your indispensable assistant, who help you to accomplish both long-term and short-term business goals. Let`s consider a starting point of CRM implementation in real estate industry. At the first, you need to give the answer on following questions in order to avoid the potential obstacles on the road to success.

The problem:

1. Is your team interested in CRM integration?

Remember, CRM should be embraced, not impose. In practice, 63 % of CRM initiatives fail, that`s why you have to plan successful CRM implementation to protect yourself from failure. All teammates should understand how CRM will simplify their work and help them to win more deals, bring more clients, free up time from routine tasks etc. Explain your colleagues all benefits of chosen CRM and clarify them, using of a variety of real examples. Time and efforts, invested in employee development, will be highly remunerated.

2. What is your budget?

You should understand, how you can make the cost of implementation work for your company within your budget. Purchasing CRM software license, it`s better to begin with the minimum amount needed. It is allowed to add licenses down the road then remove them. Before buying license, make sure you’re purchasing only the licenses you’ll need up front.

3. Who can help me to choose the right CRM?

Work with a CRM consultants who are experts in your business industry. They will help you in the buying process to identify which CRM is affordable and best fits your business needs.

4. What are the core performance metrics you want to track in CRM?

Determine the best key performances which achieve customer loyalty thereby leading to maximum profits. You have to know which business goals can lift your business from “average” to the “best” and keep track of their accomplishments.

5. How should your business processes be implemented in CRM?

Map out the fundamental stages of your sales pipeline: from marketing strategies to get clients to closing deals. Each business process in real estate is unique, but the common phases might be similar to this:

  • Generating leads

  • Identifying customer needs

  • Showings

  • Contract signing

  • Closing deals

Over 10 years we have been specialized with Dynamics CRM implementation for real estate companies. You can ask the advice from Dynamica Labs experts who can customize this system for your special business requirements.

About Dynamica Labs
Dynamica Labs is one of the oldest Dynamics CRM Partners and one of a very few companies with ISO 9001 Quality Management System certification for Dynamics CRM project delivery services.

For over 15 years we have been focused on 3 key CRM project goals: delivering measurable business results, following a cost-effective approach, providing the highest quality standards. Over the course of these years, we’ve taken part in hundreds of projects from SMEs to blue-chip global companies.

Igor Sarov