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Bringing innovation to Yacht Charter Company

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Bringing innovation to Yacht Charter Company



The luxury yacht charter industry is centuries old, but that doesn’t mean it isn’t subject to change and innovation.

The goal of this project was to capitalize on new technology in sales and marketing by obtaining new leads, tracking all incoming quests, and reacting swiftly and effectively.

Implement new innovative approach to the marketing services, introduce state-of-the-art, sophisticated, user-friendly digital tools to the yachting market today.

Some people are not so tech-savvy. in particular, sales representatives may only utilize basic solutions and avoid using any sophisticated technology.


Yacht Producing Company is a leader in the luxury yacht charter industry. From popular yachting destinations in the Mediterranean to the Bahamas and Caribbean , a luxury yacht charter is the ultimate holiday for personal preferences. Yacht Producing Company boasts a proud legacy of trustworthiness; since 1949, professional and knowledgeable brokers provided first-class services.

And with Microsoft Dynamics 365, they are able to bring innovation to the industry and stay ahead of the competition. Microsoft Dynamics 365 helps them manage their sales process and communicate with customers around the globe.

Modernizing the fundamentals

The team came up with idea to use Microsoft Dynamics 365 as the core to NGIS (Northrop Global Intelligence Service) platform, to provide instant access to the entire global fleet of superyachts with complete pricing information and historic data with the touch of a button.

Also to add tools to manage the sales process and integrate three of the leading global yacht sales portals.

Microsoft Dynamics 365 is a comprehensive CRM tool that helps businesses manage sales, marketing, customer service, and operations. It allows businesses to connect with customers around the globe and keep track of all customer interactions. Dynamics 365 is customizable to fit the needs of any business, and it’s easy to use. It’s the perfect solution for businesses that

Enhancing Collaboration

The first stage of the project was to get Microsoft Dynamics 365 up and running. The team had to learn how to use the software and customize it to fit Yacht Producing Company’s specific needs. They also had to integrate the three global yacht sales portals into Microsoft Dynamics 365.

Boosting Productivity

In the second stage, the team created easy tools to streamline yacht searching using Power Apps. The new apps connected with Microsoft Teams and Office 365, allowing customers to locate the ideal yacht for their needs.

Working together to drive innovation

By using Microsoft Dynamics 365, Yacht Producing Company was able to stay ahead of the competition and bring innovation to the luxury yacht charter industry! Microsoft Dynamics 365 helped them manage their sales process, communicate with customers around the globe, and find new leads.

 Thanks to Microsoft Dynamics 365, Yacht Producing Company can continue being a leader in the luxury yacht charter industry.

About Dynamica Labs

Dynamica Labs is one of the oldest Dynamics CRM Partners and one of a very few companies with ISO 9001 Quality Management System certification for Dynamics CRM project delivery services.

For over 20 years we have been focused on 3 key CRM project goals: delivering measurable business results, following a cost-effective approach, providing the highest quality standards. Over the course of these years, we’ve taken part in hundreds of projects from SMEs to blue-chip global companies.

Igor Sarov