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Data migration: best practices for transferring data from SalesForce to Dynamics CRM Online

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Data Migration in Salesforce: Best Practices for Transferring Data from Salesforce to Dynamics CRM Online

Data migration in Salesforce, the process of moving data from one location to another, can be complex and challenging. Common reasons for data migration include cost reduction, infrastructure maintenance, and system upgrades. This guide outlines Salesforce data migration best practices for transferring data from Salesforce to Dynamics CRM Online, based on a case study involving an orthopaedic products provider, highlighting the importance of seamless customer data integration.

Project Goal
The primary objective was to reduce database license and maintenance costs by migrating to Dynamics CRM Online, which offers a more flexible and cost-effective solution compared to Salesforce, enhancing overall sales and customer support.

Data Migration Process in Salesforce

The data migration process in Salesforce was divided into two stages:
1. Information Transfer: Initial data extraction and transfer from Salesforce to Dynamics CRM Online, aiming to sync with Microsoft Dynamics 365’s comprehensive customer relationship management features.
2. Creation and Customization of Fields and Forms: Customizing forms and creating necessary fields to ensure data consistency between the systems.

Problem-Solving Approach
Several steps were taken to address the challenges encountered during the migration, including updating processes to better integrate sales data into Microsoft Dynamics 365.
– Creation of Custom Fields and Forms: Tailoring the CRM to match the specific needs of the client.
– Configuration of Mappings in Scribe Online: Using Scribe’s Salesforce to Dynamics CRM Online StarterPak for data mapping.
– Manual Mapping of Drop-Down Lists: Advanced mappings were created for drop-down lists to ensure accurate data transfer and automate sales processes in Microsoft Dynamics 365.
– Use of Default User for Missing Licenses: Temporary measures were implemented for users and licenses that were not yet set up in the new system, aiming for a smooth transition to a more comprehensive customer relationship management solution.

Challenges and Solutions in Data Migration Process in Salesforce

1. Mapping Differences for Picklists: Additional values were added to the new system’s picklists to resolve mapping errors.
2. Manual Mapping of Drop-Down Lists: Created advanced mappings to ensure accurate data migration and supported automated sales updates in Microsoft Dynamics 365.
3. Absence of Licenses and Users: Used a default user as a placeholder for missing users during the migration, ensuring uninterrupted support and sales data sync with Microsoft Dynamics 365.
4. Expiring Salesforce Licenses: Created a backup of the Salesforce database to prevent data loss, ensuring customer data integrity for seamless integration into Microsoft Dynamics 365.
5. Errors in Scribe StarterPak: Corrected mappings to avoid issues during the migration process.

Dynamics 365 Salesforce Integration: Tools and Tips for Success

For similar projects, consider the following recommendations:
– Avoid Scribe StarterPak: It can introduce mapping errors and duplicate records. Instead, integrate with reliable tools designed for Microsoft Dynamics 365 to prevent such issues.
– Thorough Planning: Carefully analyze potential risks and plan accordingly.

Use Reliable Tools: Explore third-party solutions like KingswaySoft, SkyVia, and Data2CRM for effective data integration and automation of sales processes in Microsoft Dynamics 365.

About Dynamica Labs
Dynamica Labs is one of the oldest Dynamics CRM Partners and one of a very few companies with ISO 9001 Quality Management System certification for Dynamics CRM project delivery services.

For over 15 years we have been focused on 3 key CRM project goals: delivering measurable business results, following a cost-effective approach, providing the highest quality standards. Over the course of these years, we’ve taken part in hundreds of projects from SMEs to blue-chip global companies.

Vladimir Sarov