Recent study shows how Social Tools affect eCommerce. Some provide more value to businesses, some less. Most social tools are still immature – and have huge potential.
For example: Company Blog – provides Medium value – in 1-3 years will reach it’s full potential. Social recommendations – provide Medium value – in 1-3 years will provide Very High value
Check the report for full details about each tool: http://www.atg.com/resource-library/analyst-reports/TechRadar-for-e-Business-and-Channel-Strategy-Professionals.pdf